Question Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization s…
Question What’s the primary benefit of using structured snippet extensions in your ads? Options Lets you show your business address, phone number, and a map marker alongside your ad text. Allows poten…
Question Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad m…
Question You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? Options Removing an extension from the ad. Increasing t…
Question An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?…
Question You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might incre…
Question Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Options The promotion behind your advertisement. Th…
Question What two ad extension types can also be served as automated ad extensions? (Choose two.) Options Location extension Promotion extension Call extension Sitelink extension Callout extension Ans…
Question Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and k…
Question Match each Search Audience solution with the benefit that it can bring to your campaigns. Options Remarketing Lists for Search Ads — To help reach people who have engaged with your website o…