Question Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Wh…
Question Why Is Using The Performance Targets Feature After Utilizing The Performance Planner Recommended? Options This practice allows you to receive detailed insights from Google Analytics with rega…
Question Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign? Options To underst…
Question Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goa…
Question You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevan…
Question Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? Options Provide potential custome…
Question What is a valid recommendation that the Performance Planner can provide? Options Create alternative versions of best performing ad variations Apply specific bid adjustments to device and loca…
Question Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign pro…
Question Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Options Maximize clicks Target ret…
Question Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To mee…