Question An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaign…
Question What is a key benefit of Display campaigns? Options Advertisers can provide minimal input to create a Display campaign. Display campaigns provide highly-segmented insights for daily campaign …
Question Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal? Options A text ad with a …
Question Which bidding option is best suited for an advertiser focused on branding goals? Options Viewable cost–per–thousand impressions (vCPM) Cost per acquisition (CPA) Effective cost–per–thousand i…
Question Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance P…
Question An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What…
Question An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaig…
Question Which is a benefit of using a Lightbox ad? Options There’s no cost for engagement with the ad You can use any Display Network targeting method You can be charged only for click–throughs You c…
Question Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When …
Question Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Options Your ads will…