Question An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max? Options Use any Smart …
Question A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine l…
Question An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for …
Question A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.) Optio…
Question For developing image assets that are effective, which of these is a best practice that should be followed? Options Placing the most important content at the center 50% of the image asset Maki…
Question A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.W…
Question How can a Performance Max campaign find new consumers for an advertiser? Options Promote a product or service across nearly all Google Ads inventory with a single campaign Manually optimize c…
Question A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they nee…
Question How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location? Options By letting them choose the websites on which their ads are shown, …
Question A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign…