Question If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results? Options You’d start with cost-per-view bidding to establish C…
Question If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure? Options …
Question How should you summarize the short-form content trend to a marketing expert? Options Advertisers with awareness goals should create short-form content that’s highly engaging. Short-form conte…
Question How should you improve a video ad’s effectiveness in post-production? Options Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound …
Question How should you approach your measurement strategy, if you were planning to run a video action campaign? Options You’d measure only complete offline conversions for a more accurate return on i…
Question How should you approach your audience strategy when setting up a video action campaign to convert intent into action? Options Focus on those less likely to convert to drive conversion volume …
Question How should you approach evaluating video action campaign performance to drive more conversions? Options Compare your CPA to that of non-brand Search performance and allow three to seven days …
Question How should you approach creative effectiveness in order to boost performance of video campaigns? Options Start with all-new video ad creative that’s already working well for other platforms. …
Question How does YouTube serve users, creators, and advertisers? Options Through connection, growth, and trust Through creativity, innovation, and trust Through connection, innovation, and trust Thro…
Question How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? Opti…