Question You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video …
Question You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad fo…
Question You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad …
Question You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal? Options Action Hybrid Awareness Consideration An…
Question You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness? O…
Question With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours? Options Affinity Audiences Custom Audiences Life Events Infinite…
Question Why is it a good idea to opt into optimized targeting when creating a video action campaign? Options It’ll remove users from your data segments who aren’t likely to convert. It’ll help you re…
Question Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness? Options It’ll extend the reach of video ads to YouTube Live streaming and Premiere…
Question While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client? Options By explaining that short-form co…
Question While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective? Options Because it lets you to driv…