Question What’s a best practice to follow when designing an experiment to test Performance Max campaigns? Options Create a new CPA or ROAS goal for Performance Max campaigns to achieve. Keep Performan…
Question What’s a best practice to follow when creating a Performance Max campaign? Options Avoid linking a Google My Business or Google Merchant Center feed Use the maximum number of text, image, and…
Question What’s a benefit of using broad match keywords? Options Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding…
Question What’s a benefit of Responsive Search Ads? Options Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries. Responsive search ads review dat…
Question What’s a benefit of negative keywords? Options Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction. A negative keyword strategy is c…
Question What value is gained by utilizing broad match keywords? Options Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and th…
Question What role do negative keywords play in a AI-powered Search strategy? Options They let marketers identify additional searches that customers might be using to locate a business. They make it h…
Question What is the value of running a true A/B test with campaign experiments? Options A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred o…
Question What efforts should digital leaders prioritize in order to support Google’s AI? Options Build highly specified silos within their organization to allow for specialization and multiple budget …
Question What characterizes conversion delay? Options This refers to the number of days it takes for a newly adopted Smart Bidding strategy to take hold after a campaign’s first recorded online or off…