Question You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad? Options Check us…
Question You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention? Options Build suspense wi…
Question You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider? Options Affinity Audiences and Life Events In-Market Au…
Question You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad? Options Provide multiple options for how viewers can ta…
Question You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad? Options Check u…
Question You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention? Options Use engaging pacing and tight fr…
Question You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing? Options It allows you to communicate multiple m…
Question You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them? Opti…
Question You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action? Options Include a generic call-to-action (…
Question You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something? Option…