Question What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? Options A / B testing Google Ads are updated automatically Click-through rate averag…
Question Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To mee…
Question What is a valid recommendation that the Performance Planner can provide? Options Create alternative versions of best performing ad variations Apply specific bid adjustments to device and loca…
Question Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goa…
Question Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Wh…
Question Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1…
Question Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this …
Question Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? Options User intent and likelihood to complete valuable actions for your business don’t v…
Question When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? Opti…
Question You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct R…