Question What best practice should you follow when making creative for a video action campaign? Options You should communicate multiple messages. You should communicate the offer at the end. You shoul…
Question When creating a video action campaign, why is it a good idea to opt into optimized targeting? Options Because it’ll remove users from your data segments who aren’t likely to convert. Because …
Question You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness? O…
Question You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them? Opti…
Question To improve the performance of video campaigns, how should you approach creative effectiveness? Options Use research-backed creative guidelines and iterate with experimentation. Continue runni…
Question What can Reach Planner help with when doing media planning? Options It can help forecast reach of your YouTube campaign alongside TV. It can help forecast reach of your YouTube campaign along…
Question When making creative for a video action campaign, which best practice should you follow? Options Communicate multiple messages Repeat what you’re offering Communicate the offer at the end Rep…
Question You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal? Options Action Hybrid Awareness Consideration An…
Question You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing? Options It allows you to communicate multiple m…
Question To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign? Options Consideration Awareness Action Perspecti…