Question Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad? Options Reach Effi…
Question View–through conversions are available only to: Options advertisers that have implemented conversion tracking advertisers that have implemented target CPA bidding advertisers that are running…
Question A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used …
Question A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction. Options Tailors bids to each machine, using relevant signals present at auct…
Question Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and de…
Question If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use? Options Maximize conversions Enhanced cost-per-click (eCPC) Target imp…
Question Which of the following examples are suited for responsive display ads? (Select two) Options “A company needs to reduce its overhead for managing ad portfolios within ad groups and campaigns. …
Question For an advertiser focused on branding, what are the key success metrics? Options Reach and frequency Cost–per–conversion Conversion rate Clicks and impressions Answer Reach and frequency ← 返回…
Question Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)…
Question An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaig…