Question Your goal is to drive more conversions. How should you approach evaluating video action campaign performance? Options You’d compare your CPA to that of brand Search performance and allow one …
Question You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners? Options Because it can give you access to more engagement metrics to m…
Question You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy? Options You’d focus on those less likely to convert to drive conversion …
Question You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension shou…
Question What action should you take when optimizing a campaign to drive conversions faster? Options Set up the campaign to only engage with audience segments that have converted before. Track lighter…
Question What are the three primary benefits of Reach Planner? Options It provides trustworthy unique reach forecasts, media mix options, and automation recommendations. It provides trustworthy popula…
Question What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals? Options The trends are streaming on TV, audio…
Question You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention? Options Use engaging pacing and tight fr…
Question You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad? Options Check u…