Question Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on inv…
Question Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Options Recommended campaign bid sca…
Question Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? Options The advertiser will receive more bids in…
Question How can ad extensions contribute to increasing user engagement? Options With attractive images and videos. Ad extensions include a “share” button. Ad extensions include a “like” button to gau…
Question After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notice…
Question What content could be used for a structured snippet extension? Options Free shipping Text an expert now Contact our team Berlin, London, Paris, Singapore Answer Berlin, London, Paris, Singapo…
Question Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reas…
Question Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) Options Segment a customer list, based on a desired marketing acti…
Question Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. …
Question You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve …