Question How is using non-last-click attribution conversions useful for Performance Planner forecasts? Options To find growth opportunities regarding device targeting To take advantage of seasonal tre…
Question What can the Performance Planner assist you with? Options To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine whi…
Question What does layering an Affinity audience with a broad keyword targeting campaign help you do? Options Reach people who have been identified as being in the mindset to buy Reach people based on…
Question What is one way that Performance Planner helps businesses increase sales? Options By choosing ad types that your target demographic finds most appealing By relying on customer feedback for op…
Question Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reas…
Question Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? Options The advertiser will receive more bids in…
Question Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network tha…
Question How can Performance Planner serve your business? Options By finding areas of your total budget that could contribute to marketing By determining which of Google’s ads are most appropriate for…
Question Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? Options A Google remarketing tag A linked Google Analytics account Conversion tr…
Question Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction? Options $5 $4.50 …