丽塔正在着手将一款旅游应用推向东南亚的新市场。 丽塔思考如何对应用设计和付款方式进行本地化处理的过程中,首先应该完成以下哪项工作?
- 对应用开发发起一次代码冻结。
- 启动一次完整的应用重建。
- 开展竞争对手问卷调查。
- 开展市场调研。
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